Booklet



g- 1927' J. J. MURRAY BOOKLET Filed April 15 1926 2 Sheets-Sheet 1INVENTOR: 170/??ZJM7T% A TTORNEY Aug. 23, 1927. 1,640,246

J. J. MURRAY BOOKLET Filed April 15 1926 2 Sheets-Sheet 2 IN V EN TOR.

cjajfaz (1%?? a 2 ATTORNEY Patented Aug. 23, 1927.

UNITED STATES JOHN J. MURRAY, 0] Tom, NEW YORK.

Application fled April 15, 1826. lerial Io. 102,247.

This invention relates to booklets, and has special reference tobooklets intended for daily or other periodic or casual ready referenceuse, such, for example, as calendars, cookbooks or other reci e books,dockets, almanacs, maps, advertising art books cpntaining advertisingmatter 1n 'associatlon with a calendar, historical matter or othermatter of constant or periodic interest to certain persons or to thepublic at large, music leaf booklets, cost sheet booklets, bookletscontaining formulae, arithmetical or other forms or tables, bookletscontaining in whole or in part adyertising and topical matters, andother like booklets of a character more or less frequently consulted.More particularly the invention relates to a booklet embodying, inaddition to matterof any one or more of the kinds noted, an advertisingor other display space or field,

- printed once only, but, through a novel construction and arrangementof the associated elements of the booklet, showing throughout the entirebooklet as the leaves are turned.

Booklets of this character are very generally used for advertisingpurposes and distributed gratuitously to the trade or public, and theitem of manufacturing cost is an important one to both small and largedistributors, and particularly when one or more portions of the bookletare printed 1n two or more colors and the booklet is of art character.Where the distributor is advertising a certain product, and desires tohave such product or his name and business, or both, prominentlydisplayed in an attractive manner throughout the book, the cost of printing display matter in several colors on all the leaves of a book is veryhigh, in many cases rohibitive to small manufacturers and otiiers and,in fact, an item of expense important to large concerns customarilyputting out large numbers of booklets for gratuitous distribution. Suchbooklets are also supplied by manufacturers to dealers in their goodswith the business cards of the dealers printed therein or with displayspaces left blank so that a dealer may have his business card printedtherein if desired, the booklets in such case being distributed by thedealers. It is. of course, of great advertising value to the distributorto have his card printed on each page, or upon pages simultaneouslydisplayed, so as to show throughout the booklet, but this is seldom donebecause of its great cost and the sacrifice of space intended forreading or other mformatory matter. In order to reduce this cost ofprinting the distributors name throughout the booklet, when a constantshowing of the name is desired, it has been a common practice to mountthe booklet upon a hanger backing, of cardboard or the hke, having aortionprojecting beyond the booklet on which the name is printed. Thisrequires but a single printing impression, but is necessarily costly inthe use of a backing of good quality material attractively printed.

One object of my invention is to provide a booklet which may bear matterof general or special interest throughout its pages, in connection withan advertising or display field, so located and associated with cut portons of the leaves of the booklet, as to be vislble at any point in thebooklet at which the booklet may be opened. 7

A further object of the invention is to provide a construction of thebooklet whereby an advertislng or other display field, in as many colorsas desired, may be presented and need be printed once and at a singlepoint only, but nevertheless will show throughout the booklet.

A still further object of the invention is to provide a booklet havingbound leaves with openings or cut away portions extending across thebinding line of the leaves in such manner that a display field disposedupon the inside faces of the front and back pover leaves will showthroughout the book- A still further object of the invention is toprovide a booklet of this character whereby, 1f desired, the coverportions, including the display field, may bear display matter ofmulti-chrome character, while the leaves bear matter of monochromecharacter, the two showing in contrast throughout the booklet, allowingan attractive type of bookletst to be produced at a comparatively low coA still further object of the invention is to provide a booklet of thecharacter described embodying simple and effective means adapting theleaves of the booklet to serve as hangers, whereby the booklet may besuspended from a support.

With these and other objects in view, the invention consists of thefeatures of construction, combination and arran ement of parts,hereinafter fully descri ed and claimed, reference bein had to theaccompanying drawings, in w ichz- Figure 1 is a perspective view ofan'advertising-calendar booklet of hanger type, showing it as it appearswith the first or front cover leaf opened and. engaged with asupport.

F1gure 2 is a view simllar to Figure 1 showing the booklet as it appearswith the first leaf and one or more intermediate leaves opened andengaged with the support.

Figure 3 is a central vertical section through the closed booklet.

Figures 4 and 5 are views similar to Figures 1 and 2 of anadvertising-recipe form of hanger booklet.

In the practical embodiment of my invention as shown in Figures 1 to 3,inclusive, 1 designates a booklet of generally oblong rectangular formin plan, and having 1ts major length in a horizontal direction, i. e.,transverse to the plane of the drawing sheet. This booklet consists ofany desired number of superposed leaves 2 hingedly bounded together attheir upper edges by fastening members, as indicated at 3.' Thefastening members are herein shown as staples, but any other type offastening means may be employed. In the illustrated example, the bookletas shown is composed of a stack of double-leaf sheets which, whenassembled, are folded along" a central transverse line, thus disposingall the leaves in superposed relation, the fastenings 3 passing throughthe sheets along the line of fold at the top of the booklet. By thisconstruction each leaf is integrally united to a fellow leaf, and allthe leaves are joined by the fastening members along a flexible point ofbend or hinging point which adapts the leaves to be easily turned up oropened without restriction or interference from the fastening members.The leaves, however, may be in the form of sin le-leaf sheetspermanently bound toget er at their upper edges in any suitable manner,or they may be of loose-leaf type, to admit of the use ofinterchangeable leaves when it is desired to provide a more or lesspermanent booklet, the printed subjects-matter of which may be changedor amplified at certain intervals whenever desired.

All the leaves of the booklet may be, if desired, of flexible paper orother flexible material, including the front and back leaves, or, ifdesired, the said front and back leaves may be of stiff or heavy paperin order to provide front and back covers of any suitable degree ofdurability. In practice, the obverse face 4: and reverse face 5 of eachleaf is printed, engraved or lithographed so as to bear any desiredreading matter or matter of information. The obverse and reverse faces 4and 5 of the leaves 2 of the booklet and the reverse faces thereof otherprinted matter related thereto or of other suitable sort. Thearrangement of these tables and reading matter is or may be such that .uon the first or front cover leaf being opene or turned up, as shown inFigure 1, and at all tlmes thereafter, the printed matter shown uponjuxtaposed surfaces of two adjacent leaves will simultaneousdly beexposed to the view of the observer. Byreference to Figure 2, it will beseen that when the front cover leaf and one or more inside leaves areopened or turned up, the reading matter appearing u on the reverse faceof one leaf and the o verse face of the succeeding leaf will be exposedto view, which arrangement of the reading matter on the obverse andreverse faces of succeeding leaves may prevail throughout the booklet assuccessive leaves are turned. The construction of the booklet is,therefore, such that the printed subjectsmatter appearing onsimultaneously exposed pages of adjoining leaves may be of relatedcharacter, for ready and convenient reference, each with respect to theother, such as a month calendar table and historical events orastronomical data pertinent thereto. The arrangement of the printedmatter may also be such as to show in connection with the calendar tableof any month significant and appropriate information, for example, thatstated flower or other seeds should be planted 'durlng such month, thehouse painted during such month, or other work done, at an approprlatetime under the best climatic condltions. The tables and reading mattermay, of course, be shown in connection with such advertising matter asthe distributor of the booklet may desire to have incorporatedtherewith.

In Figures 1 and 2 I have shown a type of booklet which may be used, forexample, for advertising purposes by a business concern desiring to keepits name before the public, and which booklet may be of the calendartype referred to or of any other suitable type, and hence haveincorporated thereln matter of general or particular interest. so thatit will be preserved by the recipient for a determined period. duringwhich the distributor has the benefit of the advertising presentedthereby. An impor tant feature of my invention consists in providingsuch a booklet with means whereby the name. business card or otheradvertising matter of the distributor may be printed once only, but willnevertheless show throughout the booklet as the leaves are turned. Itwill, of course, be understood that any desired advertising matter ofthe distributor may be printed on any or all the pages of the coversheet, so that such advertising matter will show when the front coverleaf is opened, as illustrated in Fig: ure 1; but. it is desirable, inaddition to this. to provide means whereby the name of the distributorwill also be prominently displayed throughout the booklet and at anypoint or page at which the booklet is opened. To this end, I prbvide theinside or intermediate leaves with cut-out spaces, openings or windows6, made'by forming a. rectangular or oblong rectangular, or othersuitable shape of cut-out, at the central portion of each sheet ordouble leaf. These cutouts or openings in each double sheet. or leaf aremade in such manner as to extend to equal degrees on opposite sides ofthe central fold line of the'sheet. by which construction when theleaves are folded and bound tog-ether. the openings 6 in the superposedleaves will extend through the fold line at the top of the booklet andregister with each other and expose a display field or portion 7disposed on the inner faces of the front and back cover leaves andext-ending to equal degrees on opposite sides of the fold line thereof.In this display field or space 7 may be printed the name of amanufacturer. dealer or other distributor, a trademark or name of aproduct, or a picture of a product or other matter d signed to be keptin constant view. When the front cover leaf is turned up or opened toexpose the first inside leaf, the field 7 will show in part directlyabove the fold lines of the inside leaves and partly through theregistering openings or windm 6 thereof. while when the front cover leafand one or more inside leaves are turned up or opened, as shown inFigure 2 the field 7 will be displayed through a rectangular opening orsight space formed jointly by the upturned intermediate leaf or leavesand the unturned leaf or leaves, so that at any point or page throughoutthe booklet at which the booklet is opmed the field 7 will be exposeddirectly to view. Assuming. for example, that the distributor is a bankdesiring to keep its name before the public, the cover leaves may beprinted in One or more colors if desired, with such advertising. oradvertising and advisory matter as the bank may desire to have appear.which will show when the booklet is closed. and in addition the name orname and location of the bank may be printed in the field 7 so that thebanks advertisement will continue tobe displayed as the booklet isopened and throughout the full period of use of the booklet. It will beevident from this that. while the cover leaves may be, if desired, madeof more or less expensive material. and printed in a number of colors,the inside leaves may be made of less expensive paper and may beprinted, for the sake of economy, in but a single color, so that anattractive booklet may he produced at a comparatively small expense.Economy may also be secured, and an attractive booklet still presented,if the matter contained in the field space is printed in colois, as suchmatter showin in colors may produce a pleasing or aest ietic effect inassociation with matter on the inside leaves printed in bnta singlecolor only, b

having the colors of the field contrast with the color of the printedmatter on the inside leaves. By forming the spaces, openings or windows6 in the region of and extending through the fold line or binding lineof the inside leaves, an important advantage is gained in that theopenings or windows extend largely through normally unprinted marginsallowing display openings or windows of comparatively and desirablylarge size to be formed without intrusion upon or restriction of the:surfaces or areas of the inside leaves designed to receive the printedmatter.

Figures t and 5 disclose a booklet. 1" of the same general constructionas that shown in Figures 1 to 33, inclusive, differing therefrom only inthe nature of the informatory printed matter and advertising matterappearing in the booklet. In Figures 4 and 5, the cover sheet, as shownby the inside cover sheet in Figure 4, may bear the name and advertisingmatter of a manufacturer of a product, for example, a food product, andthe inside leaves may bear suitable informatory matter relative to thisproduct, such, for example, as recipes for making dishes or dessertsfrom the product in question. It is assumed here also, for example, thatthe booklets are supplied by the manufacturer to the grocers or otherdealers handling the product, for distribution by the dealers to theconsumers. In this case the name or card of the dealer handling theproduct may be printed in the display space 7. The printing of thedealers name may be done by the manufacturer or by the dealer himself,economv in the cost of printing being secured in either case by reasonof the fact that the dealers name need be printed once only on the innerfaces of the cover sheet, but will be displayed through the openings orwindows 6 throughout the booklet. While Figures 1 and 2 show a calendartype of booklet and Figures 4 and 5 a recipe type of booklet, it will,of course, be understood that the invention is not limited in theseconnections, such being given merely as two examples of many uses towhich the booklet may be put Figures 1 to 5. inclusive, also illustrateanother feature of the invention which may be employed in a hanger typeof booklet, whereby each leaf or successive leaves when opened up toexpose printed matter at any point in the booklet may be held in open soopened in the leaves are adapted to register in both the closed andopened positions of the leaves. These perforations 8 adapt each leafwhen turned to open position to be engaged with a nail, hook or othersuitable holding or supporting member 9 projecting from a wall 10 orother suitable support. Figures 1 and 4 show the front, cover leaf ofthe booklet opened and its perforation 8 engaged with a holding orsuspending member 9, from which it will be seen that the opened leafwill not only be held in open position by its engagement with saidsupport, but that the open leaf will serve, as a hanger whereby thebooklet is suspended from the holding memher. When so supported theprinted matter on the obverse side 5 of the first inside leaf 2 will beexposed to view for ready and convenient reference thereto. Figures 2and 5 show the front cover leaf and a number of the inside leaves 2turned upward to open position with their openings 8 registering andengaged with the supporting member 9, whereby the booklet will besupported and the reverse fac'e'of one inside leaf and the obverse faceof the succeeding inside leaf will be exposed to view. As the leaves aresuccessively turned to open position periodically, their perforatedportions 8 are successively engaged with the member 9 to hold the turnedleaves raised and the booklet open for the display of the printed matterat the appropriate point. Any number of the leaves 2 may be lifted at atime and engaged with the member 9 to hold the booklet open at any pointtherein containing matter which the user may desire to have permanentlydisplayed or displayed for convenient reference for any determinedperiod of time. This construction provides an economical type of meansadapting the booklet to be supported and held open at any point forobservation without the use, of a suspending backing of cardboard orother like material \Having thus fully described my invention,

I claim A booklet comprising a stack of double leaves folded along acentral line and bound together at-the line of fold, the front and rearleaf portions of the outer double leaf being uncut at the hinge andforming cover leaves jointly bearing on their inner faces a displaypanel centrally registering with the line of fold of said leaf portionsand extending to equal degrees in opposite directions on said leafportions beyond the binding line, each intermediate double leaf of thestack being provided with a central cut out open- 1ng through is line offold and extending to equal degrees in its leaf portions on oppositesides of the line of fold, the front leaf portion of the outer doubleleaf adapted to be turned on the fold line to an open position in whichit lies in the plane of the rear leaf portion of said double outer leafand in which its inner face is exposed simultaneously with the frontface of the adjacent leaf portion of the outermost intermediate doubleleaf of the stack, whereby when thefront cover leaf is opened into theplane of the back cover leaf, the display panel will be exposed fully onboth sides of the binding line through the cut outs of the leaf portionof all the inner double leaves in both the normally closed and open orturned positions of the latter, the front cover leaf portion and eachintermediate leaf portion being provided at its free edge opposite thebinding line with a perforation, said perforations registerin in theopen position of the leaves, whereby the opened leaves may be engagedwith a hanger to suspend the booklet from a fixed support.

In testimony whereof I affix my signature.

JOHN J MURRAY.

